Marketing brochures from The Sea Ranch Archives Collection
"The Sea Ranch. The most unusual second-home colony ever conceived by nature and man"... These are the modest opening words of one of a number of beautiful advertising brochures designed to entice buyers to The Sea Ranch in its early years of operation. The Sea Ranch was a development of Oceanic California, Inc., a Castle and Cooke Company. Sales offices were at The Sea Ranch and also in San Francisco.
Ads ran in the San Francisco Chronicle and other newspapers, and magazines such as Sunset, targeting a cross section of people of the Bay Area and California. Oceanic sent out press releases to stimulate articles, but The Sea Ranch also created its own buzz as an innovative, intriguing, and controversial community. Oceanic had a clipping service to collect newspaper articles about any aspect of The Sea Ranch. Several binders of these clippings reside in the Archives collection and make fascinating reading. An article in the San Francisco Chronicle on May 30, 1965, for example, announced that "Sea Ranch Lots go on Sale Soon," for $6,000 to $13,000. The Society and Travel pages of the Chronicle often did spreads on Sea Ranch social events.
The main focus of this virtual exhibit is the attractive advertising brochures created by Oceanic's marketing staff. They were designed with an eye to creating a sense of The Sea Ranch's unique character.