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A Virtual Exhibit of
The Sea Ranch Archives


Early Advertising for The Sea Ranch:

Marketing brochures from The Sea Ranch Archives Collection

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01

Brochure:

The Sea Ranch: the most unusual second home colony ever conceived by nature and man.

Details:

One of the most attractive and extensive (32 pages) sales brochures, undated (estimated publication date, based on descriptions in text, is 1967). Besides the arresting graphic of crashing waves on the front and back covers, the brochure includes dramatic black and white drawings and photos, and colored maps and graphs. The text introduces The Sea Ranch: its location and natural beauty, design philosophy, information on the demonstration homes, the condominiums, "the new Sea Ranch restaurant," recreation facilities, the weather ("Rainfall averages about 40 inches per year... Clear days predominate during 70-75 % of the year..."), etc. Barbara Stauffacher, who created the iconic rams-head logo for The Sea Ranch, is credited with graphic design for the brochure, Ned Westover, for photographs and Michael Pease for the illustrations.


02

Brochure:

The Sea Ranch Experience

Details:

This undated large-format (nearly 10 x 12 inches) brochure, entitled "The Sea Ranch Experience," consists of 24 photos from early Sea Ranch calendars. The brief text begins: "The Sea Ranch experience comes to one in a personal way...in the wake up call of an early morning Towhee...in a lazy afternoon beside the river...or on discovering the special spice combined of wildflowers and salt spray..."


03

Brochure:

Sea Ranch People Share an Ancient Philosophy

Details:

This 1981 Sea Ranch sales brochure from Oceanic California, Inc. opens with: "Sea Ranch people share an ancient philosophy: don't do anything you don't want to do," followed by a list of activities and historical information about The Sea Ranch area.


04

Booklet:

The Story of The Sea Ranch

Details:

20-page history of The Sea Ranch authored by Richard Dillon, with an introduction by Margot Patterson Doss. The booklet covers the early history of the area, from the Pomo Indians to early settlers and land grants, lumbering, roads, through Prohibition. The Archives has two editions of this booklet. The first version was published in 1965 by Oceanic Properties, Inc. Then, in May 1976, "As part of The Sea Ranch Bicentennial Summer celebration this booklet [was] copied by the I.C.O. Press for distribution to Sea Ranch Association members. A few changes have been made in the selection of photographs, but the text remains the same--a small history of this treasured coast."


05

Brochure:

The Sea Ranch (color brochure)

Details:

Undated color booklet prepared by Oceanic Properties. Published prior to the building of the Lodge rooms and the Esherick demonstration homes. Nice graphical map of "Life at The Sea Ranch."


06

Brochure:

The Sea Ranch

Details:

"The Sea Ranch. The most unusual second-home colony ever conceived by nature and man." Undated early Oceanic Properties sales brochure for The Sea Ranch. Quotes initial lot prices of $6,000 to $13,000.


07A

Brochure:

The Sea Ranch

Details:

Undated sales brochure, photos by John William Lund. "This just might be the best place on earth...".


8

Advertisement:

Redwood Rancher advertisement for Sea Ranch

Details:

Advertisement from Redwood Rancher magazine, August 1968. A "pullout" article about Sea Ranch.


9

Brochure:

The Sea Ranch on the Sonoma Coast

Details:

Brochure describing the amenities and benefits of owning property at The Sea Ranch. "...A unique country home colony with a fresh concept...A choice of three different worlds: the forest, the meadow and the beach...An enlightened developer guards the ecology...a weekend at The Sea Ranch: 'like a week away...'" Photography by Ernest Braun. Published prior to 1974.


10

Advertisement:

The Sea Ranch Life

Details:

An early magazine or newspaper advertisement from Oceanic Properties for the Sea Ranch. "After seven summers, suddenly The Sea Ranch is a community. A beautiful and very alive place." Illustrated by a photo of the cluster homes: "Here are the new cluster homes on the edge of The Sea Ranch Forest. These handsome cedar shingle dwellings are available in a number of plans.


11

Advertisement:

Advertisement for Sea Ranch homesites

Details:

"Superb Sea Ranch homesites now available in this new Ocean Meadow unit...first new ocean terrace property at The Sea Ranch in two years...Great Golf Coming. A round of golf will be only minutes from your door when the new nine-hole Golf Course is completed... Scheduled to open in September 1974."
A magazine ad published in a July/August 1973 magazine issue.


12

Postcard:

Lounge at the new Sea Ranch Lodge, Sonoma County, California

Details:

Postcard used in sales and advertising by realtors. Donated by Dale McBane, realtor in the 1970's - 1980's. "The Sea Ranch. The beautiful second home colony 27 miles north of Jenner on Hwy. 1." The wall graphics by Barbara Stauffacher are no longer on the Lodge walls.


13

Brochure:

"Whales and Wild Iris. A Guide to The Sea Ranch."

Details:

1974 Folder describing the bird, animal, ocean, and plant life that one might see at Sea Ranch. One side is a map of The Sea Ranch, with numbered descriptions of facilities and features. This folder was published on both blue and gold paper in slightly different versions.


14

Brochure:

"Surf Watch Homes on The Sea Ranch."

Details:

Builders' advertising brochure for five houses in unit 35C. Date of brochure is unknown (perhaps late 80's) as is the builder. Some Sea Ranchers nicknamed this "the Malibu wall" because the houses were so closely set together and joined by a fence, thus blocking the view to the ocean. (As originally laid out, The Sea Ranch (TSR) lots aspired to reflect Larry Halprin's vision for TSR by maximizing views for everyone.)


15

Flyer:

"The Sea Ranch Golf Links."

Details:

A 2-sided flyer advertising the Sea Ranch Golf Links. On the cover of one of the flyers: "The most beautiful nine-hole challenge in Northern California" opened in 1974. The other flyer is later, after 18 holes were constructed. "Robert Muir Graves has crafted an authentic Scottish-style links course where the strategic and visual effects are equally stunning.


16

Postcard:

"The Sea Ranch lodge at dawn. Sonoma County, California."

Details:

Postcard used in sales and advertising by realtors. Donated by Dale McBane, realtor in the 1970's - 1980's. More of the text on the verso: "The Sea Ranch. The beautiful second home colony 27 miles north of Jenner on Hwy. 1.".


17

Postcard:

Sunday picnic at The Sea Ranch, Sonoma County, California.

Details:

"Sunday picnic at The Sea Ranch. The days you spend at The Sea Ranch are the days you wish would never end." Postcard used in sales and advertising by realtors. Donated by Dale McBane, realtor in the 1970's - 1980's. Also on the verso: "The beautiful second home colony 27 miles north of Jenner on Hwy. 1." Photograph by Ernest Braun.


18

Postcard:

Morning walk at The Sea Ranch, Sonoma County, California.

About:

"Morning walk at The Sea Ranch. If you love the Sea, this is the place for your second home." Postcard used in sales and advertising by realtors. Donated by Dale McBane, realtor in the 1970's - 1980's. Also on the verso: "The beautiful second home colony 27 miles north of Jenner on Hwy. 1." Photograph by Ernest Braun.


19

Flyer:

"The homesite you've been dreaming about will still be here next year...Maybe the new owner will let you visit."

Details:

Advertising folder with return postcard. Text by Oceanic California, Inc. indicates that "of approximately 400 homesites on which development has begun since January of 1985, over half have already been sold."


Graphic

Radio Ad:

The Sea Ranch Radio Commercial

Details:

Radio ad for The Sea Ranch lots. A woman's mellifluous voice begins..."Just a little bit north of San Francisco, on the rugged Sonoma coast, is a mystic place..." A man's voice adds that "only 150 original developer lots remain..." concluding with "...Don't let the dream slip away." This ad ran on KKHI radio, a now-defunct FM station in the San Francisco Bay Area. The ad is undated; however, language in the ad is similar to the 1987 brochure "The homesite you've been dreaming about..." included in this exhibit.


21

Magazine Article:

"California Second Homes Spare the Land," Look magazine, June 28, 1966.

Details:

Brief two-page article that begins, "Fifty years from now, the rest of the U.S. will look like California. If this prediction from planners sounds more like a threat than a promise, consider this spectacular sea-coast, an easy drive north from San Francisco. It is the locale of a remarkable second-home community, Sea Ranch, which is pioneering the proposition that you can populate the land without destroying the landscape." Fifty years out, how do these predictions stand up?

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